Conducted one-on-one interviews with migrants to unravel the intricate interplay between religion and political views. This project provided valuable insights into the nuanced perspectives of a dynamic and often marginalized demographic

Conducted participant observations, yielding invaluable insights for the development of an Internet of Things (IoT) product. This approach enabled a holistic understanding of user behaviors and needs

Explored cultural attitudes towards skin color and user behavior to inform strategies for a skincare brand. This research shed light on the intricate relationship between cultural perceptions and brand preferences

Employed picture workshops to craft a positioning strategy for a leading soap brand within a consumer segment with limited literacy. This innovative approach allowed for a deeper understanding of consumer perceptions and preferences

Worked on generating insights to develop communication strategies to convey the risk of sexually transmitted diseases (STDs) to an at-risk community. This project aimed to bridge communication gaps and promote awareness within a sensitive context

Investigated food preparation and consumption practices across diverse cultures and communities, uncovering insights that shaped brand preferences. This project delved into the intersection of food, culture, and consumer behavior