In the midst of a globally interconnected and technology-driven era, Indian businesses have adeptly embraced a transformative shift, particularly in the realms of e-commerce and social commerce. However, this surge in technological advancement and growth has not been universally inclusive. While contributing significantly to India's economic landscape, numerous small businesses—particularly those led by women—encounter formidable challenges in navigating the digital landscape.

 

This brief highlights disparities within this evolving digital ecosystem, emphasizing the vital role women-led enterprises play in India's economic narrative. It underscores the imperative for enhanced support and resources to women entrepreneurs. The publication emphasizes the need for comprehensive changes at both platform and system levels. These changes are crucial to improving market access for women collectives and ensuring that they can fully capitalize on the opportunities presented by digital platforms. We advocate for systemic shifts that will propel women-led businesses from the margins to the mainstream, fostering a more inclusive and equitable digital economy.

 

For further insights, the complete report is available here.