Vidyuth Sreenivasan
My Story: From Entrepreneurship to Impact Strategy
My journey is not a straight line, but a rich tapestry woven from hands-on entrepreneurship, deep social research, and a relentless drive to understand the 'why' behind human behavior. I founded and scaled a social enterprise, Chaani.in, from a rooftop shed, learning firsthand the immense challenges and incredible resilience of artisans in India's informal economy. This wasn't just a business; it was my masterclass in value chain complexities, grassroots capital formation, and the real-world impact of digital divides.
This lived experience, combined with a Master's in Sociology and Global Change from the University of Edinburgh, informs my unique approach. I blend the empathetic, ground-up perspective of an sociologist with the pragmatic, solutions-oriented mindset of a systems thinker. I don't just analyze problems—I build frameworks to solve them, ensuring that policy and technology are not just theoretically sound, but human-centered and effective in the first mile where impact truly matters
Media

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Indian Express - Indulge
Vidyuth Sreenivasan and his fellow warriors of Change are turning villages around with their business plans
Core service offerings
First-Mile Digital Livelihoods Strategy & Value Chain Analysis
Grassroots Digital Opportunity Assessment
Identifying viable digital pathways for micro-enterprises by analyzing real-world behaviors and contextual challenges.
Human-Centered Tech Adoption Strategy
Designing strategies for digital tool adoption that are genuinely inclusive, accessible, and effective at the grassroots level
Digital Value Chain Optimization
Analyzing how digital tools can enhance traditional value chains, especially in textiles and handicrafts, while mitigating risks from tech "walled gardens"
Evidence-Based Policy Briefs
Translating complex field realities into clear, actionable recommendations to inform inclusive and effective economic policy.
Insights & Expertise
My work is built on a foundation of deep inquiry into four interconnected areas that shape the future of digital livelihoods
Blog
Featured Projects
Let's connect
I welcome inquiries for consulting engagements, strategic partnerships, and speaking opportunities. If you're tackling complex challenges in digital livelihoods, let's explore how my first-mile insights can drive your mission forward.
Linkedin: www.linkedin.com/in/vidyuthsreenivasan