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First-mile digital livelihoods strategist

Bridging grass-roots human realities with macro-level policy and technology to unlock sustainable economic opportunities for micro and small enterprises

My Story: From Entrepreneurship to Impact Strategy

My journey is not a straight line, but a rich tapestry woven from hands-on entrepreneurship, deep social research, and a relentless drive to understand the 'why' behind human behavior. I founded and scaled a social enterprise, Chaani.in, from a rooftop shed, learning firsthand the immense challenges and incredible resilience of artisans in India's informal economy. This wasn't just a business; it was my masterclass in value chain complexities, grassroots capital formation, and the real-world impact of digital divides.

​This lived experience, combined with a Master's in Sociology and Global Change from the University of Edinburgh, informs my unique approach. I blend the empathetic, ground-up perspective of an sociologist with the pragmatic, solutions-oriented mindset of a systems thinker. I don't just analyze problems—I build frameworks to solve them, ensuring that policy and technology are not just theoretically sound, but human-centered and effective in the first mile where impact truly matters

About

Media

Vidyuth Sreenivasan on the cover of The New Indian Express Indulge supplement, October 22, 2010, with caption 'Yes! We can. Vidyuth Sreenivasan and his fellow warriors of change are turning villages around with sustainable business plans

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Indian Express - Indulge

Vidyuth Sreenivasan and his fellow warriors of Change are turning villages around with their business plans

Core service offerings

First-Mile Digital Livelihoods Strategy & Value Chain Analysis

Grassroots Digital Opportunity Assessment

Identifying viable digital pathways for micro-enterprises by analyzing real-world behaviors and contextual challenges.

Human-Centered Tech Adoption Strategy

Designing strategies for digital tool adoption that are genuinely inclusive, accessible, and effective at the grassroots level

Digital Value Chain Optimization

Analyzing how digital tools can enhance traditional value chains, especially in textiles and handicrafts, while mitigating risks from tech "walled gardens"

Evidence-Based Policy Briefs

Translating complex field realities into clear, actionable recommendations to inform inclusive and effective economic policy.

Services

Insights & Expertise

My work is built on a foundation of deep inquiry into four interconnected areas that shape the future of digital livelihoods

AI, Algorithms & Impact on Artisans

Analyzing the 'algorithmic divide'—how AI in search, e-commerce, and credit scoring can both create opportunities and perpetuate marginalization for grassroots producers

Nano/Micro Enterprise Finance & Value Chains

Investigating the real-world capital needs of the smallest firms, from credit access and utilization to resilience and dignified exit strategies.

Digital Public Infrastructure (DPI) & Alternatives

Exploring how open, equitable digital commons and DPI can serve as powerful alternatives to closed 'walled gardens,' fostering true economic agency.

Sustainability & Circularity in Textiles

Applying a strategic lens to sustainable and circular models within craft value chains, connecting ethical production with modern market demands.

Expertise

Blog

Let's connect

I welcome inquiries for consulting engagements, strategic partnerships, and speaking opportunities. If you're tackling complex challenges in digital livelihoods, let's explore how my first-mile insights can drive your mission forward.

Contact
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